Free Resources
Past Virtual Sessions
Shopify Facebook + Instagram ads MasterClass #1 (March 23, 2021)
Create a Full-Funnel Campaign Framework
Three-part series in partnership with Shopify. First session focused on the fundamentals of Facebook + Instagram advertising and how to create a full-funnel campaign framework. Watch the full replay on-demand below.
Shopify Facebook + Instagram ads MasterClass #2 (April 1, 2021)
Building Strategic Audiences & Creative
Three-part series in partnership with Shopify. Second session focused on how to build strategic audiences and ad creative best practices. Watch the full replay on-demand below.
Shopify Facebook + Instagram ads MasterClass #3 (April 15, 2021)
Optimize Your Campaigns and Measure Success
Three-part series in partnership with Shopify. Third session is focused on how to optimize your ad campaigns and measure success. We also share an overview of Apple’s iOS14 update and the expected impact this will have on Facebook Advertising. Watch the full replay on-demand below.
Makelane FACEBOOK ADS FOR ECOMMERCE
Overview of Facebook + Instagram advertising capabilities, audience + creative best practices, and measuring campaign success.
Other Partnerships
Shopify x Cornerlight Digital
Workshops include: Meta Ads Masterclass, Creating A Paid Social Advertising Strategy, Black Friday + Holiday Planning, Creative/Audience/Analytics deep dives
Since 2021, Cornerlight Digital has partnered with Shopify to bring virtual + in-person Growth Labs to their community. Over the course of the partnership, Melina Peterson has led engaging in-person and virtual sessions for 5,000 community members.
GENERAL ASSEMBLY
Classes include: 10-week Intro To Digital Marketing, 1-week Digital Marketing Intensive, Paid Social Workshop
Founder Melina Peterson partnered with General Assembly for 3 years, teaching over 300 students. She was a top-rated instructor, consistently delivering NPS scores of over 3x the course average. The course provides a hands-on deep dive into Facebook + Instagram advertising, objective first framework, audience and creative deep dive, and campaign reporting.
We’ve run trainings & workshops for companies like:
Interested in collaborating on a training program or workshop for your company? We currently offer customized packages for small or large group sessions, including an introduction to digital marketing where we partner with platform specific experts. Please reach out below for more information.